Media & Advertising
Media bought against pipeline, not impressions
Automotive media has a specific problem: the platforms optimise toward the cheapest form, and the cheapest form is frequently the worst lead. We plan and buy against what actually closes.
The work
Paid media planned and bought for a considered purchase.
- Engagement model
- Monthly retainer, or project for launches and bursts
- Minimum useful spend
- Enough for statistically meaningful testing — we will tell you if you are below it
- Reporting
- Live dashboard, monthly written analysis, quarterly reallocation
- Account ownership
- You own every ad account and data asset. Always.
The channel mix in this category is unusual. Alongside search, social, video and programmatic sit the automotive marketplaces, comparison and review environments, and — still meaningfully — out-of-home and radio near retail catchments. Each has a different role and a different honest measure of success.
Our buying discipline starts by refusing to optimise to a metric that does not matter. A lead form completed by someone twelve months from purchase and a booked test drive are not the same event, and letting a platform treat them as identical is how automotive accounts quietly get worse while the dashboard improves.
That means feeding real outcomes back into the platforms wherever the client’s systems allow it, tiering lead quality, and holding a genuine upper-funnel allocation so the lower funnel has demand to harvest.
Capabilities
What sits inside media & advertising
Paid search & shopping
Model, nameplate, competitor, aftermarket-part and rider-gear search — including the long, spec-heavy research queries that convert best.
Paid social & video
Meta, TikTok, YouTube and LinkedIn across prospecting and retargeting, with creative built per placement rather than resized.
Programmatic & display
Audience, contextual and retargeting activity with real inventory control and brand-safety standards.
Automotive marketplaces & endemic media
The category-specific environments where active shoppers already are, planned as a channel in their own right.
Out-of-home, radio & retail catchment
Geographic activity built around dealer and retail catchments, planned against drive-time realities.
Lead quality & feedback loops
Tiered conversion values and offline-outcome feedback into the platforms, so the algorithms chase the leads that close.
Deliverables
What you actually receive
Scope varies with the engagement, but this is the shape of it. Everything is documented and handed over — no assets held hostage.
- Media plan with channel roles, budgets and flighting
- Full campaign build, tracking and QA
- Creative and audience testing roadmap
- Lead-quality tiering and conversion value model
- Live dashboard plus a monthly written read
- Quarterly planning and reallocation reviews
Applied to
Markets we run this in
Automotive & Dealer
Distributors, dealer groups and the retail network in between.
EV & Emerging Tech
Our deepest specialism, and the reason the agency exists.
Aftermarket & Parts
Fitment-driven, enthusiast-led, and unforgiving of vague marketing.
Motorcycles & Rider
A passion purchase with a rational safety argument attached.
Questions
Straight answers
Do we own the ad accounts?
Yes, without exception. Accounts, pixels, audiences and historical data are yours and stay yours. If the relationship ends, nothing has to be rebuilt.
How do you handle lead quality?
We tier it. Where your CRM or DMS can pass outcomes back, we feed real results into the platforms so bidding optimises toward booked appointments and sales rather than raw form fills.
Also
Other disciplines
Next step
Ready to talk about media & advertising?
Tell us what you sell and where the growth has stalled. We will tell you honestly whether we are the right agency for it.