Social & Community
The comment section is part of the purchase journey
Few categories are as opinionated as this one. EV debates, brand loyalties, aftermarket rivalries and rider communities are not noise around the marketing — they are where a large share of consideration actually happens.
The work
Where the category is genuinely opinionated.
- Engagement model
- Monthly retainer; production volume scaled to the plan
- Response standards
- Agreed in writing, including out-of-hours escalation
- Platforms
- Meta, TikTok, YouTube, LinkedIn, plus category forums and owner groups
- Content approach
- Native production per platform — never one asset resized five ways
Automotive, aftermarket and motorcycle audiences are unusually knowledgeable and unusually willing to correct you in public. That makes social a genuine risk surface and a genuine advantage. Brands that engage credibly earn advocacy that no media budget buys; brands that post stock imagery and disable comments get read as exactly what they are.
We run social as an operating discipline rather than a content calendar: a publishing rhythm, a defined voice, real response standards, and an escalation path for the moments that need one. For EV in particular, that includes handling sceptical and technically-informed pushback without either dismissing it or capitulating to it.
Creator and community partnerships matter more here than in most categories, and the right partner is very often a mid-sized specialist with genuine standing rather than a large general audience.
Capabilities
What sits inside social & community
Channel strategy & voice
Platform roles, a documented voice, and content pillars that give the account a reason to exist.
Always-on content production
Native vertical video, walkarounds, spec and comparison content, and production built for a sustainable cadence.
Community management
Response standards, moderation policy, escalation paths, and informed answers to technical questions.
Creator & enthusiast partnerships
Identifying and briefing partners with actual category credibility, and structuring deals that survive scrutiny.
Launch & moment amplification
Coordinated organic activity around launches, shows, events and product news.
Social listening & sentiment
Tracking what is being said across platforms, forums and owner groups — and feeding it back into product and messaging.
Deliverables
What you actually receive
Scope varies with the engagement, but this is the shape of it. Everything is documented and handed over — no assets held hostage.
- Channel strategy with voice and content pillars
- Monthly content calendar and production
- Community management with defined response standards
- Creator partnership programme and briefs
- Escalation and issues-response playbook
- Monthly performance and sentiment reporting
Applied to
Markets we run this in
Automotive & Dealer
Distributors, dealer groups and the retail network in between.
EV & Emerging Tech
Our deepest specialism, and the reason the agency exists.
Aftermarket & Parts
Fitment-driven, enthusiast-led, and unforgiving of vague marketing.
Motorcycles & Rider
A passion purchase with a rational safety argument attached.
Questions
Straight answers
How do you handle negative or sceptical comments, particularly on EV?
With a documented policy agreed before it is needed: what gets a straight factual answer, what gets taken to a private channel, what gets escalated, and the narrow set of cases that warrant no response at all.
Do you produce content or just schedule it?
Produce. Scheduling somebody else’s assets is not a social strategy, and in this category recycled stock content is spotted immediately.
Also
Other disciplines
Next step
Ready to talk about social & community?
Tell us what you sell and where the growth has stalled. We will tell you honestly whether we are the right agency for it.