EV share hit 23 per cent. Most automotive marketing is still built for 8.
BEVs hit a record 23.3 per cent of Australian new-vehicle sales in June 2026. That is a different marketing problem to the one most brands are built for.
ReadInsights
Notes from an industry mid-transition
What we are seeing across the Australian automotive market — written for people who already know the category.
The $75,000 line: what the FBT change means for EV marketing
The 2026 Budget phases out the full FBT exemption above $75,000. There is a window to 31 March 2027, and it is a marketing opportunity with an expiry date.
ReadMarketing to a fuel-price convert is not marketing to an EV enthusiast
Petrol above $2.10 a litre has created a new EV audience that did not choose electric on principle. They need a completely different brief.
ReadA third of new cars sold here are Chinese-built. That is a brand trust brief.
Chinese-made vehicles reached 35.5 per cent of the Australian market in June 2026. For new entrants and incumbents alike, the marketing problem has changed.
ReadNVES is a marketing brief, not just a compliance problem
With penalties now attaching above 117g/km, hitting an emissions target is a question of what you sell — and that makes it marketing's problem too.
ReadA quarter of new-car buyers now ask an AI before they ask you
Cox Automotive puts AI use at 25 per cent of new-car buyers. When the answer arrives without a click, being the source the AI quotes matters more than ranking.
ReadCharging anxiety is a content problem, and there are 5,800 answers to it
Australia has more than 5,800 public charging locations and a rollout nobody is coordinating. Reassurance does not resolve the objection. Specifics do.
ReadOff-road is up 26.7 per cent and kids' bikes are up 32. Is your motorcycle marketing pointed at the wrong buyer?
Australian motorcycle sales rose 8.2 per cent in the first half of 2026, almost entirely off the back of off-road and children's bikes. Road bikes went backwards.
ReadThe aftermarket's quiet advantage: Australians are keeping their cars
Cost-of-living pressure and high new-vehicle prices are extending fleet age. Fitment data decides who benefits from it.
ReadWhen the price is fixed nationally, what is local marketing actually for?
Honda and Mercedes-Benz have moved to fixed pricing; Toyota has ruled it out. The agency model changes what local marketing is for.
ReadNext step
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